3st Congress
The third edition of the event showed, once again, CBL's commitment to developing the book business and meeting the great variety of market needs. Business model, technological aspects, consumer behavior and copyrights have been discussed under a new perspective. Furthermore, the addition of new competitors, new technologies, formats, equipment and a latent demand for more content require certain decisions that could not be postponed any longer.
The III CBL International Digital Book Congress presented the theme The New Content Production Chain - From Author to Reader, and took place on 10-11 May, 2012, at the Fecomercio Event Center in São Paulo, Brazil -- the same venue from the previous year.
In order to take on the new directions of this efervescent market, the III CBL International Digital Book Congress organized by the Brazilian Book Chamber featured lectures to foster the discussion:
Click the lectures below to download the content presented during the congress:
» Perspective for the book: today and tomorrow - YoungSuk Chi
» The Role of Rio Grande do Sul Writers Vis-a-vis the Digital Book Output and Sales - Danusa de Oliveira
» Copyrights applied to the Digital Book - Jens Bammel de Oliveira
» Digital Law in the Classroom - Jens Bammel
» Copyrights Applied to the Digital Book - Lynette Owen
» Politics and Economic Development of the Digital Book in Europe - Henrique Mota
» The Challenges for Digital Books in French Libraries - Claire Nguyen
» Global Sales of Books and the Importance of Metadata - Jonathan Nowell
» Digital Library: the USP Experience - Sueli Ferreira
» Finally, the Reader: the Reading Experience of Various Generations - Kelly Gallagher
» The Digital Book in the Classroom - Mônica Gardelli Franco
» Innovating Your Publications with Applications - Roberto Bahiense
» Innovating publications with apps - Renato Gosling
» The power of distribution platforms - Paul Petani
» The digital book in the classroom - Regina Scarpa
» The Role of Rio Grande do Sul Writers Vis-a-vis the Digital Book Output and Sales - Danusa de Oliveira
2nd Congress
The 2nd International Congress of the CBL Digital Book was held on 26 and 27 July 2011, the Events Center Fecomércio in Sao Paulo / SP.
It was prepared a program where more than 20 national and international guests had the opportunity to present ideas, knowledge and references for a total of 18 hours of programming. With presentations and discussions and mediation of important personalities from the world of publishing and communications. Bob Stein, Joseph Craven, Dominique Raccah, Rochelle Grayson were some of the greats of the international event. The Brazilians were also highlighted in his lectures: Patricia Peck, Martha and Mark Gabriel da Veiga Pereira also had the preference of the public. With dynamic programming the 2nd Congress included the following topics:
- The time of the digital generation – Bobo Stein, diretor do Institute for The Future of the Book
- Consumer behavior – Dominique Raccah, CEO e Publisher da Sourcebooks
- What are the main problems that the publishing market by 2020 will have to solve? – Edward Nawotka, editor – in chief of Publishing Perpectives
- How to compete with the culture of free– Sandra Reimão, teacher of ECA e ECAH-USP/ Helio Gurovitz, director of writing of the Época Magazine
- The new role of distributors and bookstores in the world of digital book – Pieter Swinkels, director of Kobo
- Vertical communities developed by publishers: a world of new opportunities – Joseph Craven, Vice President of Sterling Publishing
- Marketing para livro digital – Martha Gabriel, director of technology of New Media Developers
- Strategies for social networks – Dominique Raccah, CEO e Publisher da Sourcebooks/ Edmar Bulla, professor ESPM – Miami ad School e Fia/Michel Lent, vice president for group strategy Pontomobi/ Gil Gardelli, CEO da Gaia Creative, Alessandro Lima, CEO da E. Life
- The new role of editor – Ricardo Cavallero, general manager of the book trade Mondaddori
- DRM equilibrium solutions and prevention - Carlos Viceconti, diretor da Digisign / Patrícia Peck, Peck Pinheiro lawyers
- Social media and content, like social networks enable new business models, concepts and markets - Sol Rosenberg, vice president of business development and content of Interactive Copy
- Business Model – Rochelle Grayson, CEO of BookRiff Media
The digital age has brought new standards of behavior for society and new technologies threaten the traditional business model of publishers.
TOPIC: UNVEILING THE ADOPTION OF DIGITAL BOOK - AN EXPERIENCE
USING AN EMPIRICAL STRUCTURAL EQUATIONS MODEL
Author (s): Lemilson José Cavalcanti de Almeida, Alcides Araújo, José Giesbrecht Silveira, Nuno Manuel, Martins Dias Fouto
1nd Congress
The 1st CBL International Congress of the Digital Book, held for the first time in 2010 in São Paulo, gathered representatives from the entire book chain to discuss relevant topics regarding the impact of the digital era on the Brazilian editorial market. Company directors and executives from all over Brazil attended this important event which happened in association with the Frankfurt Fair and the Imprensa Oficial do Estado de São Paulo. The event had great repercussion among the public approximately 600 participants, including attendees, guests and the press participated in the event.
The 1st CBL International Congress of the Digital Book occurred jointly with the 36th National Meeting of Publishers and Booksellers, from March 29-31, 2010, at the Maksoud Plaza hotel, in São Paulo. It involved the whole book productive chain and also attracted the massive presence of the press.
In total, 20 speakers were invited, 8 of whom were from abroad and 12 Brazilians. Of the international speakers the publics preferences were Pablo Arrieta, Patrícia Arancibia and Arantxa Mellado. Of the Brazilian speakers the highlights were Sergio Valente, Claudio de Moura e Castro, Fredric Michael Litto and Silvio Meira. The topics of their lectures were:
- The Power of Transmedia Storytelling - Jeff Gomez
- Publishing in the 21st century mobile content conquers the world - Calvin Baker
- Creation, conversion and distribution: developing a strategy for digital books that works - Patricia Arancibia
- How to use social networking tools in the book market - Arantxa Mellado
- New formats and players: a map of the market - Michael Smith
- Tomorrows contacts: how to deal with authors copyrights in the future - Diane Spivey
- Have we reached the point of unbalance? - todos os palestrantes
- The book in the future - Aníbal Bragança, Claúdio de Moura and Castro e Fredric Litto
- What about Brazil in this context? - Jorge Carneiro, Guy Gerlach and Marcílio Pousada
- Marketing the book and digital reality - Sergio Valente
- The economic impact of information technology and communication - Sílvio Meira
Em entrevista a Felipe Machado, o Diretor Executivo da Câmara Brasileira do Livro, Eduardo Mendes, fala sobre o Congresso Internacional do Livro Digital, que acontece de 29 a 31 de março de 2010 (link do vídeo)
Estadão.com
“Com os leitores digitais, a história é diferente. No ano passado, enquanto a indústria do livro nos Estados Unidos apresentou aumento de 4,1%, os e-books deram um salto de 176,6%, com vendas de US$169,5 milhões no período.”
Valor Econômico - SP Online
